Social networking and web application - Medium/Web
"BuzzTown.com is an online directory and local business resource for Directory Plus, the Southwest regions most popular phonebook."
JOB: Redesign the homepage and the interior page types as well as the interaction design steps to create an account.
GOAL: Bring a more fluid look and feel, as well as a more hip look to Buzztown. The problems they found, from usability studies, was that there was too much information on any given page; too many advertisements and no consistency with the design elements.
SOLUTION: Bring in an updated web look by using soft shadows and custom icons. Organize the layout where navigation became natural for a typical user. Use appropriate verbiage to consistently flow with related topics. Create depth with colors and images.
